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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: Page 1
May 19, 2025

'Creativity needs oxygen just as much as fire does.'

What does it take to turn a spark of inspiration into a sustained creative fire?

This week’s episode is a reflection on the art of making fire, from striking the first spark with flint and steel to nurturing the ember with just the right balance of oxygen and fuel, and how that process sheds light on the creative process. More specifically, it's about the moment I found myself grinning like a loon while holding a flaming bundle of hay on my recent Write it Wild retreat. (Yes, really. Check out the episode artwork.)

Discover how permission, preparation, process, and patience all play a role not just in spark-wrangling, but in idea-wrangling too. And we'll talk about the art of holding your nerve when things get smoky.

Whether you're at the start of your writing journey or tending an idea that’s been smouldering for a while, this one’s for you.

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