' We've invented a new genre, at least that's very modestly what we would like to believe. We're calling it Professional Advice Narrative Tales, and we'll leave you to figure out that acronym.'
For the new generation entering the workplace, reading a traditional business book has all the appeal of a colonoscopy. So longtime colleagues and collaborators Dr David Oxley and Dr Helmut Schuster realized that if they were to get across their insights and advice, the only way was through storytelling.
The result? The series of Shey Sinope books, which explore the complexities, conundrums and constraints young professionals face as they navigate the modern workplace in a lighthearted, readable, engaging way. It's a fresh perspective that speaks directly to the experience of embarking on a profession career; the absurdities and challenges, but also the profound need for meaning and fulfilment.
But we all know that writing a standard business book is hard enough - how on earth do you go about writing fiction collaboratively? Find out here.