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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: Page 1
Jan 27, 2025

 'Writing isn't just about creating content; it's about creating ourselves.'

It's another Best Bits episode, and the theme that really stood out to me as I looked back over the last few episodes was one that you’ll have met here before if you’re a regular listener: it’s the power of writing not just as a means of communication, but as a tool for self-discovery, clarity, and growth. Writing, it turns out, isn’t just about creating content; it’s about creating ourselves. It helps us process our thoughts, discover and sift ideas, and make sense of the world.

One the things I love most about this podcast is that I don’t just get to talk to authors about their books or even their ideas; I get to ask them how the act of writing has shaped them and changed them, personally and professionally. So that’s what this episode is all about: uncover how writing transforms not just the reader, but the writer, and hopefully it’ll fire you up and give you some practical ideas on how to go about getting more of this in your own life.

Because as these powerful writers will tell you, it’s powerful stuff. Hear from: 

  • Jenny Proctor on sifting through what's already in place; 
  • Kate Toon on pushing through to the new stuff; 
  • Todd Rogers on the joy of rabbit holes; 
  • David Falzani on the satisfaction of writing that makes a difference; 
  • Per Wimmer on self-reflection and future direction; 
  • Laura Hamill on letting go of performing and embracing authenticity; 
  • Amy Walters Cohen on trusting the process; 
  • Lucy Ryan on flow and joy. 
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