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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: Page 1
Nov 18, 2024

'Ruthlessness exists on a continuum, caring exists on a continuum, and it's about being in the sweet spots of both of those, not overplaying either one, or underplaying either one.'

Amy Walters Cohen is the author of Ruthlessly Caring: And Other Paradoxical Mindsets Leaders Need to Be Future Fit, which was named overall Business Book of the Year in 2024. It's based on years of research, which revealed that the key skill for effective leadership in a complex world is the ability to hold in tension five seemingly paradoxical mindsets. 

As well as talking me through these, Amy told me about the challenges and rewards of translating her research into a book, including the amount of fidgeting, procrastination and coffee-fetching involved in the early stages.

She also introduced me to the 'pub test', which I am shamelessly stealing for all future writing... 

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