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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Now displaying: Page 1
Nov 4, 2024

'As we lean into artificial intelligence across every sector of business and life, how do we ensure that we're delegating the right things and keeping responsibility for the right things? And specifically, how do books and writing play into that?'

In this best bits episode, I'm exploring the role of writing in human intelligence in a world where it's suddenly possible to delegate writing to an AI tool. How does generating a written output quickly and easily fit alongside the hard yards of writing for ourselves, and is there still a place for that at work? [Spoiler alert: Yes. Yes, there is.]

Hear from: 

  • Patrick Dixon on why physical books have become even more meaningful in an increasingly virtual world; 
  • Anna Faherty on why AI takes us backwards when it comes to story-telling; 
  • Dan Kieran on why we need the alchemy of writing to make sense of our lives; 
  • Thomas Bergen on the renaissance of the book and capturing its soul; 
  • Kathryn Jacob and Sue Unerman on why creativity matters so much in a world run by algorithms; 
  • Tiffany Gaskell on how being more human benefits the organization as well as the individual; 
  • Graham Allcott on why he doesn't let his AI avatar write his newsletter; 
  • Colin Ellis on the importance of the discography; 
  • Alina Addison on giving readers the courage to embrace both the too-muchness and the not-enoughness. 

Get ready to be challenged and cheered by these outstanding humans. 

 

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