'Everything at its core has to be one of those three things: a great insight, a great story, or a great practical approach.'
Adam Bryant, creator of the New York Times's Corner Office column, has interviewed a LOT of top leaders, but not in the way they expected. He ask them about leadership, rather than strategy, and their own leadership in particular: questions that allow them to articulate answers they haven't seen before.
In this fascinating conversation we explore how he's built on this journalistic approach to write a series of books, and how writing in public builds credibility, expands networks, and creates a perpetual motion machine for authorship.
If you're interested in leadership and writing, and if you love a good metaphor riot, this is unmissable.