'What you leave behind is what you write... no one talks about the article that changed their life, and they're not read for decades after they've been written. [Books are] foundational.'
Working at the intersection of research and application, Professor Alex Hill has learned that it's not enough to have the 'Ta Dah' moment - you then need to have a good answer to the 'So What?' question. In this thoughtful conversation we talk about the principles of organizations that endure, the importance of naming ideas (and how to help people NOT misinterpret them), and the life-changing significance of finding out what it is you want to leave behind.