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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: Page 1
Apr 24, 2023

'I have worked with a coach in the past who used to tell me things that have been very helpful, like it is your responsibility to the book to try and communicate its concepts out there, if you believe it is that helpful, you need to be sharing it with people. These are the things that I repeat to myself every day as I prepare to post one thing on Instagram.'

Writing a book means marketing a book, and marketing a book means becoming visible as an author. And that isn't always easy, even when you have a huge following. 

Eloise Skinner knows what it takes to write books (But Are You Alive? is her third), but she also knows that the writing alone isn't enough. To share her hard-won insights into what gives life meaning, which she's discovered through an extraordinary professional and personal life - including her work as a lawyer, as a psychotherapist and existential therapist and her time in an urban monastic community - she had to get comfortable being uncomfortable. In this thoughtful conversation, she tells me what that involves, and how she gets over herself to get her message out there. 

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