Info

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
RSS Feed Subscribe in Apple Podcasts
The Extraordinary Business Book Club
2024
November
October
September
August
June
May
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Nov 21, 2016

In business today it's personal. Across every sector, businesses are shifting their emphasis from the transaction to the relationship, from simple communication to community. Membership, says Robbie Kellman Baxter, is a transformational trend. 

In this episode we talk about the implications of that trend, but we also explore Robbie's own approach to writing her book The Membership Economy - how she discovered the power of writing as a problem-solving tool and how she used the research period to extend her network upwards and outwards. 

Robbie's approach to her own book is refreshingly and challengingly direct: 'I didn't write the book to sell a lot of books and make money as a book author. I wrote the book because I'm a consultant, and I wanted people to have that kind of one pound business card to understand this is Robbie Baxter and this is how she frames the challenges in the business world, and if we worked with her this is how she looks at things.'

There's SO much good stuff in this interview for you if you're running a business and writing about it. 

0 Comments
Adding comments is not available at this time.