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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: Page 1
Dec 5, 2022

'Your story is about you, but it's not for you. Someone, somewhere woke up this morning needing to hear your story to not feel alone.'

For most of us, it's hard for us to see how our personal story fits into our professional life. But Mark Leruste believes that your personal story is the 'emotional glue' that makes sense of everything you do in the world, and people need to hear it. 

In this fascinating conversation, we discuss not only how you find and own your story, but how you use it for good in the service of others as a business book writer. He also reveals how he designed his own book, Glow in the Dark, as a Trojan Horse for a much deeper message.... 

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