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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: Page 1
Sep 20, 2022

'Strategy is effectively the map which takes you to your destination... tactics are the vehicles you're going to use to get there.'

Jenna Tiffany has worked with many businesses who mistook tactics for strategy. She decided the best way to help them - and many others - was to write a book. Because books, as her foreword writer Dan Barker points out, 'can literally perform magic', providing all the value of the most expensive course on earth, in a fraction of the time, at a fraction of the cost. 

In this fascinating conversation, we discuss not only marketing strategy, but the way in which that strategic approach is so essential for writing a business book. 

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