The internet is a funny old place. Most of us can't live (or certainly work) without it, and our online relationships and conversations are just as real and valuable as those we have offline. But we're complex beings with lots going on under the surface, and the internet is no different.
Psychologist Ian MacRae is fascinated by the 'dark' side of online - the 'unconscious of the internet' - and how we can use a more nuanced understanding of that to better inform our online lives.
He also has some wise words on how to go about pulling complex ideas and vast quantities of research into a readable book - even when it means creating a volume of untold stories as a byproduct...