Ever wondered how a journalist picks which expert to provide a quote on a story in your industry, or why a national paper runs a story on your competitor and not you?
Media relations might seem like a dark art, but when you understand what journalists are looking for, it's easier to pitch a story that will grab their attention, so that YOUR business can benefit from that powerful exposure.
In this week's conversation, Felicity Cowie talks about life as both a journalist being pitched and a consultant helping businesses pitch effectively, and she shares the two essential questions every journalist asks themselves that decide whether a story will run or not.