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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Now displaying: Page 1
Jun 13, 2022

Ever wondered how a journalist picks which expert to provide a quote on a story in your industry, or why a national paper runs a story on your competitor and not you? 

Media relations might seem like a dark art, but when you understand what journalists are looking for, it's easier to pitch a story that will grab their attention, so that YOUR business can benefit from that powerful exposure. 

In this week's conversation, Felicity Cowie talks about life as both a journalist being pitched and a consultant helping businesses pitch effectively, and she shares the two essential questions every journalist asks themselves that decide whether a story will run or not. 

 

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