'Having a book has really begun to change how I think about my business and my brand... I am truly surprised about the ripple effect it's having.'
At the risk of being meta, there's a lot about conversation in this conversation. Conversations between managers and their sales team that empower and enable; conversations that spark ideas and reveal needs; and the conversation that the author has with the reader - on the page, and beyond the page.
Fascinating insights into sales coaching, the writing process and the impact of a book on a business.