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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: Page 1
May 30, 2022
Storytelling is one of the most basic human impulses. And in the digital age, it's also one of the most complex and confusing: how do you choose between the multitude of channels and tools to help YOUR story connect with the people who matter the most to your business?  Rob Wozny has been in the storytelling game all his life, as a journalist, content strategist and professional business communicator, and he's put that lifetime of expertise into his new book, Storytelling for Business: The art and science of creating connection in the digital age.  In this conversation we talk about both the art and the science of business storytelling, and also the misery and magic of writing a book about it... 
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