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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Now displaying: Page 1
Apr 11, 2022

"We all want to grow our business. And we often do that by spending quite a lot of money... But the reality is in front of us, we have all the new clients we need."

Graham Eisner perfected his technique for asking clients for referrals without embarrassment on either side at Goldman Sachs, and has been teaching business owners how to do it to grow their business ever since.

At its heart, his method involves a simple but profound shift in mindset: a belief that people genuinely want to help. It turns out this is an incredibly helpful mindset when it comes to marketing your book, too - and Graham generously shares his pro tips in this energising and practical conversation. 

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