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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Oct 17, 2016

When Patrick Vlaskovits told his dad he was writing a book called Hustle, his father was baffled: 'Why would you want to write a book about stealing?'

And that's part of the interesting thing about this book - it's about giving things a name, or in this case taking back a name, giving shape and weight to things we know but perhaps haven't articulated to ourselves. It's full of phrases that hit home, such as 'cycle of suck', 'mediocrity of meh'. Patrick argues that this is a key duty of the writer in our society: 

'The greatest impact that authors can have is to give names to phenomena that don't have names yet. That things perhaps are felt, perhaps are sensed but haven't been articulated...'

In this episode we also explore the pros and cons of writing as a team, with some great practical advice on how to do it well, and the power of storytelling.

Patrick doesn't hold back, and his advice is awesome. Brace yourself. 

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