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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: Page 1
Jan 24, 2022
"We knew that a handbook had to be incredibly practical... we tried to help people to really work through the stages that you need to think about." There could hardly be a more important topic for businesses to engage with today than sustainability, and yet most businesses are still at the very early stages of formulating their sustainability strategy. So when David Grayson, Chris Coulter and Mark Lee were invited to write The Sustainable Business Handbook, they knew it had to be a practical tool that any business leader could use to get their own sustainability initiatives off the ground. 

In this conversation we talk about what that meant in practice for structure and style, and how three authors in three different time zones can collaborate without tears... 

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