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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: Page 1
Jan 3, 2022

A great way to celebrate a new year and a tricentenary episode: a 'best bits' compilation of wisdom from recent guests talking about one of the most important and rewarding aspects of writing a business book. 

Whether you need to focus on building your following or your partnerships, or simply be a bit braver at making new connections, there's inspiration and ideas for you here.

Hear from:

  • Eloise Cook on why publishers look for a following
  • Sonya Barlow on creating serendipity
  • Michael Buckworth on the value of talking about your idea
  • Dorie Clark on professional communities, aka 'making friends as an adult'
  • Trevor Thrall on collaborating with trust
  • Michael Leckie on reaching out to your heroes
  • Lucy Ryan on finding writing buddies
  • Jo Bottrill on finding the right publishing skills.

 

 

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