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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: Page 1
Dec 20, 2021

What DO commissioning editors look for in business book proposals? Eloise Cook is the publisher responsible for Pearson's business list, and in this conversation she reveals what makes a proposal worth pursuing (and also what makes her quietly file it under B for Bin). 

We also talk about the future for business books, and how authors extend their idea beyond the book to maximise engagement. 

If you're planning to pitch a business book proposal, this is pure gold. 

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