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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Dec 6, 2021

'What's the worst that can happen?'

It might not sound like the most positive of mantras, but that simple question lies behind Sonya Barlow's astonishing success: one of 2020's Most Influential Women in Tech, a top 50 BAME entrepreneur, LinkedIn's Changemaker 2021 for Gender Diversity and Inclusion and Marie Claire's Future Shaper 2020. 

Her determination to learn from failure and her remarkable resilience have not only driven her career as an entrepreneur, they're what made writing a book possible for someone who started to shake at the idea of writing 1,000 words. 

In this conversation, she talks candidly about what it took to overcome that fear and write a book. Because if you want something badly enough, the worst that can happen is that you don't give it a go. 

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