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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Sep 26, 2016

Seth GodinSeth Godin is my hero. Whenever I need an example of a clean, authentic, punchy writing style, he's the one I turn to. When I'm talking about interesting new publishing models, he's my go-to guy. 

It took me quite a while to work up the courage to invite him onto the show. While I still hadn't asked him, he hadn't said no, right? 

Yet when I did finally find the nerve to send the invitation, inviting him to talk about blogging, books, and business, he replied within seconds. 'I'd be thrilled... Let's do it.'

I suspect I was thrilled-er, to be honest, but we did it, and here's the result. He's funny, inspiring, honest and just a little bit life-changing. This episode is a bit longer than usual because after I'd wound it up in the usual time and said, off-mic, 'Man, I really didn't want to end it there, I would have loved to have kept on talking,' he simply said, 'Well, I'm not going anywhere. Let's keep talking.'

So we did. You're welcome. 

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