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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Jul 5, 2021

Penny Pullan was talking about virtual leadership and running virtual events long before it was fashionable - now that the rest of the world has caught up, she's leading the way in making virtual and hybrid events (which are surely the future) not just possible, but powerful.

Most people at work have sat through interminable Zoom meetings over the last 18 months, few of us have experienced the kind of energy and engagement that Penny can bring. In this conversation she reveals some of the techniques she uses to inject vitality into virtual and also some of the potential pitfalls - it's all too easy to subtly exclude members of remote teams. 

She also talks about her own approach to writing - highly visual and voice-based - and explains why her engineering background helps her see things differently in business. 

Making Workshops Work was the winner of the very first 10-day Business Book Proposal Challenge, over 5 years ago: it's been a long time coming, but it turns out to be the right book at exactly the right moment. 

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