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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Jun 14, 2021

'You don't have to have everything figured out when you sit down at your computer.... just start writing.'

Jackie Fast sees writing a book just like entrepreneurship - don't let fear stop you, break some rules, figure it out as you go along. And in Rule Breaker: Rebellious leadership for the future of work, she proves that that's the secret of success in the 21st century - the old playbook that so many of us have internalised just doesn't apply any more.

This is a fascinating reflection on her own remarkable journey from broke founder to MD of one of the world's most successful sponsorship companies, and how the process of writing a book mirrored that exercise in courage, exploration and action-taking.

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