When Barbara Gray thought about pulling together the research she'd done over her years as a top-rated equity analyst into a book about the fundamental disruption within the fast-moving market, she asked some friends for advice on publishing.
'The publishing model is broken, Barb,' they told her. 'Sorry.'
She did have a chat with an agent, but realised that if she took that route the book wouldn't see the light of day until 2018, by which time it would be ludicrously out of date. So instead she took to the Reedsy publishing marketplace, found an editor, and is in the process of managing publication herself.
In this interview she talks about that process, and about how the shift from scarcity to abundance - the key theme of Ubernomics - has empowered authors and changed the dynamics between publishers, authors and readers.