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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: Page 1
Mar 29, 2021

'The reason why I was able to write it in 12 weeks is that I mapped out my entire book, sticky note by sticky note... And then I was relentless. I just went one word per sticky note and built the whole thing.'

For someone who comes alive on the stage and accesses their flow speaking in front of an audience, the last year has been tough. But Frederique Murphy discovered that she could re-access that state of flow through writing her book, by delivering it as if to an audience, and the results were astonishing. 

Astonishing results are something of a speciality of Frederique's, and in this remarkable episode she shares something of the science behind her approach to helping leaders break free of their limitations and achieve their full potential. (Spoiler alert: this also involves writing...)

There's also powerfully honest insights into the process of publishing, and the vulnerability that involves. 

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