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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Mar 22, 2021

Instagram has had a massive impacting in shaping our culture over the last decade - it's redefined our measures of success and celebrity. It's easy now to see it as somehow inevitable, but in No Filter, winner of the FT/McKinsey Business Book of the Year 2020, Sarah Frier uncovers the backstory of the app - the philosophy of its founders and the complex relationship with new owner Facebook. 

Along the way she also takes us behind the scenes of her own writing practice - the journalistic imperative to find the new angle, the colour-coded index cards, the plot-shaping, the late nights, the long showers, and the rosé.

A masterclass in business book writing and a fascinating glimpse into one of the defining forces of our culture. 

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