Giles Colborn is an expert in creating beautiful user experiences, which means making things simple and putting the user first. Writing a book, he says, is no different:
'You have to have a number of things very clear in your mind. You have to understand, at a very deep level, what it is you want to say. You have to understand who your audience is, and you have to appreciate the way in which the writing is likely to land with them. The temptation as an author, or as a designer, is to try and pack everything in, to try and say everything you want to say, to try and put every feature you want into the product, and the difficult thing to wrap your head around, very often, is that the book is only half of the story... what really matters is what happens when it lands in somebody's hands, what happens in their head in response to it.'
In this episode, we discuss just how hard simple writing is, and why what you take out is just as important as what stays in.