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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Jan 4, 2021

As a project manager, Rob Kerr was accustomed to evaluating options and allocating scarce resources for maximum impact. The magic happened, however, when he started taking those tools out of the office and applying them to life:

'We were making better decisions as a family. We were being a bit bolder with our choices... I thought, okay, this is working for us.'

So Rob brought together his framework for bringing project management into real life and united it with his passion for entrepreneurship to create Project Future, a tool to help would-be entrepreneurs evaluate their options and set up a successful business. 

Along the way he learned a huge amount about writing, collaboration, illustration, and overcoming his fear of appearing on video... 

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