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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Sep 5, 2016

Julia Pimsleur was angry. The statistics on women's business success - only 4% of venture capital goes to women-run businesses, and only 3% of all women entrepreneurs ever reach $1m in revenue - appalled her and she thought someone should do something about this. It was something of a shock to realise it was going to be her. 

I said to my assistant at the time, "I really want to go out and get the word out that there's this problem that needs to be addressed. Can you please research, for me, how I can do more public speaking on this important issue?" He came back looking sheepish and said, "Um, you have to write a book." I was like, "What do you mean you have to write a book?" He said, "Yeah, no one is going to have you come speak if you don't have a book." I was like, "I don't have time to write a book, I'm not writing a book."

The book, Million Dollar Women, is linked to a powerful online business model that has grown out of it almost accidentally: 

When you write a book, it's almost like having a baby. You have to then be open to all the life changes that come about with it.

Julia's passion is inspiring, and anyone, particularly any woman, struggling with that common feeling of 'not enough' needs to hear about how Julia overcame this in both her business and her book.

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