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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Nov 23, 2020

"When you're trying to create something, when you're trying to change something, when you're trying to think differently about something, writing for me is the way that you unravel the spaghetti... you end up with some really clear, precise thinking that... moves the thing forward."

As Chief Envisioning Officer at Microsoft (yes, really) and now as a consultant Dave Coplin sees his role is as a 'pragmatic optimist', helping companies reimagine themselves with the help of technology. The Covid pandemic has accelerated this process, and one of its legacies will be a willingness to break from outdated processes and embrace new possibilities. 

He's also pragmatic when it comes to writing, recognising that it's a low-tech but incredibly powerful thinking tool in the digital age. And that, as he says, when you put words together in the right way - on the stage or on the page - they make things possible. 

Honest, insightful and very, very funny. 

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