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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Nov 16, 2020

So many people [are] skimming the surface of what they can be and do in the world. And I was too.

So often in life and at work it can feel as if we're surrounded by people who are disengaged and disconnected, half asleep and half alive. Sometimes, if we're honest, we ARE those people. 

Dr Alise Cortez has spent years studying engagement - or the lack of it - and has dedicated herself to helping people realise the brutal truth: this is your one precious life, and it's up to you to make something of it. 

In this conversation we talk about why 'passion' and 'purpose' have become such problematic words, the importance of enthusiasm and vulnerability, why talking is such a valuable tool for writing, and why writing is an infallible guide to show you what you don't know. 

Wake up and be inspired. 

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