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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Aug 29, 2016

As a psychologist, Tony Crabbe was fascinated by our habitual response to the question, 'How are you?'  'Busy.' Every conversation and every observation of human behaviour seemed to point to a constant sense of overwhelm, and he saw it in his own life too. 

'I had this growing gnawing sense that I was failing to be the dad I wanted to be, failing to have the impact in the career I wanted because of this busy-ness. As a good psychologist, I went to do research and I thought "What can I learn from great psychology that will help me on this?"'

What's particularly interesting from an Extraordinary Business Book Club perspective about this book is the way it mixes research evidence, human stories and practical application so effectively. 

'I wanted to write a book that took research from really great studies but applied it to something, a user problem that people were really grappling with. I made it practical... academically robust, but at the same time deeply simple and practical.'

If you like me are interested in that tricky balance between academic research, engaging stories and drawing out the 'so what' in your book, this interview is pure gold. 

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