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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Oct 12, 2020

Cath Bishop has performed at the highest standard in three very different fields: sport, international negotiation, and business coaching. An Olympic medallist and world champion herself, she has seen first hand the intense highs and lows of competition - how it serves us as humans, and how it doesn't. 

We are as a culture obsessed with winning. The word has seeped through our language across sport, politics, business, education... we accept without question that to come first, to beat the competition, is the outcome we celebrate. It's not working out too well for us, even for the winners themselves. In The Long Win, Cath explores a different way of looking  at success: how could we reimagine 'winning' to work better for us as people, as a society, and as inhabitants of the planet?

Fascinating insights too into the hard work of shaping such a complex, wide-ranging argument, and tips on keeping your focus as you write. 

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