"Being open to the journey of innovation of your own book is really important..."
Someone told Elvin Turner as he prepared to write his first book to expect two things: first, that he would have a ton of new ideas, and second, that as he forced those ideas onto the page, they would simplify, and simplify, and simplify.
Turns out they were right, and Elvin revelled in the 'IP generator' that his book Be Less Zombie turned out to be.
In this fascinating conversation we talk about zombie companies and the importance of embedding innovation, but also about how that process plays out in writing. And we also muse on just how late a manuscript has to be before it's REALLY late...