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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Aug 31, 2020

Imposter syndrome gets a bad rap, but it can be rocket fuel, says Rita Clifton.

'It's a drive, you know, go with it and use it.... you worry that you're not going to be good enough, and you stretch yourself. That's when you grow most.'

As well as talking about her own extraordinary career, from a working-class family to Cambridge and then on to top roles at Saatchi & Saatchi, Interbrand and more, plus a portfolio of non-executive directorships for businesses and environmental groups, she talks about how writing has become a passion and how she goes about it. 

A deeply satisfying conversation, full of inspiration and also practical tips for working and writing better. 

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