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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Aug 22, 2016

A landmark episode this, with one of my all-time podcasting/writing heroes, Joanna Penn, who started her The Creative Penn podcast before the term was even invented. Her new book The Successful Author Mindset brilliantly demystifies the process of writing, and in this episode she shares how she's overcome her own demons of fear and self-doubt - demons that are shared by every writer, but which feel so uniquely our own.

She gives some great tips for pushing through the resistance, especially the special kind of energy required during the 'saggy middle', which I personally found invaluable, and on finding your 'voice'. 

If you're struggling with any aspect of your writing, this is a great episode to pick you up and give you a whole load of practical tools for making things better. 

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