If you're overthinking things and tying yourself in knots, make a cup of tea and have a listen to this. Lucinda Carney is a woman who Gets Stuff Done, and in this conversation she reveals how she does it.
It's a great example of how creating content - in this case a book and a podcast - can support whatever business you're in: Lucinda is CEO of a tech company, and both How to be a Change Superhero and the HR Uprising podcast provide the context that helps their customers make the system implementation successful.
A brilliant case study and a shot of pure writing adrenaline, all in one conversation.