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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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May 4, 2020

'In leadership communication, and indeed in the process of writing a business book, the more and better the quality and time spent on the thinking, the less time and the more effective the actual production of the communication or the book.'

Dr Elsbeth Johnson certainly put the time into creating her Step Up, Step Back model - the years of academic research and practical testing in organisations meant that she was able to write the book itself in just a few months. (The book proposal, on the other hand....) 

In this conversation we discuss the two phases of leading change, the shift from academic writing to writing that works in the workplace, and the tyranny of the platform and why you don't necessarily need one ('other people who were coming out with books... seemed to have about one and a half million followers on Twitter, I've got about three'). 

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