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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Feb 24, 2020

When she decided to quit a good job in the NHS to develop a run-down farm, people thought Celia Gaze was crazy. When business was flagging and her response was to put her father's old bow tie on a llama and share the snap on social media, they knew it. 

Now, with a string of awards and a hugely successful business to her name, those crazy decisions don't seem quite so crazy any more. 

In this fascinating conversation Celia reveals the highs and lows of her extraordinary journey, and why she wrote her book - Why Put a Bow Tie on a Llama? - to encourage others to find the crazy ideas that might just change their life. 

And if you're struggling to get your book written, Celia has some great tips for you! 

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