What does it take to write the most-recommended business book of the year? Safi Bahcall, author of Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries, talks about learning to write (and rewrite) a business book that matters, and it's pure gold for anyone who has the same ambition.
This is straight talking and ruthlessly practical: people don't care about ideas, and people don't care about you, so how do you find a way of communicating your ideas in ways that DO engage them?
And just as importantly, how can you have fun while you do it?
Brilliant advice from one of the world's most brilliant brains.