There's never been a more entrepreneurial age. The barriers to entry for setting up a business have crumbled over the last decades while our sense of purpose and desire to be in control of our lives have sky-rocketed.
But what does it take to be successful in this new world? Richard Hall and Rachel Bell interviewed hundreds of entrepreneurs and discovered that those who succeed aren't afraid to experiment in small ways, learn, adapt, trial and rethink where necessary.
In this conversation they also share how they set the pace for each other as they wrote the book and why their complementary skill-sets helped when it came to marketing.