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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Nov 11, 2019

When you write business books for a living, writing your own brings an unexpected problem: 'Sometimes I thought it was quite outrageous, in fact: Hang on a minute, nobody's paying me to do this, how can that be?'

But Ginny Carter discovered that she was richly rewarded as she took herself through the process she works through with her clients - articulating the knowledge, expertise and insights that would otherwise remain unexpressed. 

In this conversation she lifts the lid on how she went about putting her own book together, and reveals two of her top tips: how to 'seed' your business into your book, and how to use the 'even if' structure to solve the reader's real problem. 

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