In this episode I speak to Brant Cooper, author of The Lean Entrepreneur - which was a crowd-funded book - and founder of Moves the Needle, about treating your book as a startup. Brant has some awesome practical examples and advice for business writers on identifying market segments and needs, building a community and testing out content and so much more. We also talk about how illustrations and format choices impact how we approach a book, and how authors can use other channels such as video to grow their readership.