Money can't buy you happiness - unless you're smart about it. Dr Elizabeth Dunn reveals the surprising ways in which money CAN make us happier, and also why it so often fails to do so. Along the way we discuss the importance of getting rid of the long words, even if you're an academic, because:
'If you truly understand a topic, you should be able to explain it in simple language.'
Academic research can be an invaluable resource for the business book author, and there's lots of tips here on how to find it and use it without compromising the readability of your book.