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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: April, 2025
Apr 28, 2025

 'If you just want a machine to write all of this stuff and put your name on it and say it's yours, I don't know what the motivation is. I don't know what results you think it could bring.'

What does it look like to use AI in creative activities practically, ethically, and in a human-centred way? One answer to that question might be Cliobooks.ai, the speak-your-book technology developed by publishing entrepreneur and business coach Georgia Kirke. 

Starting and ending with humans, and rejecting the quick fix of AI-generated content, this is an attempt to develop workflows that make authorship more accessible and less soul-sucking. But there's no short cuts to the human expertise behind each book (sorry), both on the part of the author and the publishing team around them.  

This is a fascinating exploration of how AI can be used for good, the difference between timeless principles and evolving workflows, and the wisdom of understanding the difference between them. 

Apr 7, 2025

‘It’s not a presentation or a business card. It’s a conversation.’

This Best Bits episode is a love letter to intentional conversations – the ones that unlock insight, build cohesion, shape identity and, ultimately, bring books into the world. As I looked back over the last few episodes, what stood out was how often my guests spoke about dialogue in all its forms – with ourselves, with each other,and with our readers – as the real work of writing, leading and changing the world.

Hear from:

  • Sarah Rozenthuler on the life-changing magic of energising, intentional dialogue;

  • Claire Pedrick on the space between words and the attentiveness behind great coaching – and writing;

  • Wendy Smith on paradox as a creative lens for thinking, leading, and writing;

  • John Dore on the 'glue' that binds people together around ideas;

  • Marissa Eigenbrood on publicity as a bridge into new conversations with new audiences;

  • Petra Molthan-Hill on making complex ideas accessible and immediately useful;

  • David Oxley and Helmut Schuster on creating a character to talk to an audience that's had enough of being talked at;

  • Alison Jones (hello!) on how AI forces us to be more intentional than ever about the conversations we’re having – and who we’re having them with – as authors, publishers, and humans.

If you’re writing a business book, or even just thinking about it, this episode is packed with insights to get you talking.

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