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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: September, 2024
Sep 30, 2024

'Nice is about telling people what they want to hear. Kind is about telling people what they need to hear.'

Graham Allcott's back on the podcast and all is well with the world once again. This time he's talking about the transformative power of kindness in the workplace. Many assume that leaders need to belong to Team Screw-Them-All-And-Be-Evil to come out on top, but Graham demonstrates that being kind (which is NOT the same as being 'nice') is is a smart move if you want to be successful too.

There's a deeply personal story behind this which particularly resonated with me: Graham's own experience of the way his son's additional needs create a 'vessel for kindness' all around him. We talk about salted caramel, 'badass' kindness, how leading a course leads to writing a book, why two authors means twice the work, and how this is definitely the last book he'll write.*

We also talk about what writing does for us - we write what we need to read - and why delegating it to AI is a poor strategy. Writers write.

This is a conversation that will make you think, and which I hope will inspire you to be a little kinder, in life and work.

*I for one do not believe this.

Sep 23, 2024

'The majority of people think their life would be better if they were more creative, but they don't know how.'

There are lots of books on creativity out there, but surprisingly few at its intersection with everyday business, what Sue Unerman and Kathryn Jacob call 'pragmatic creativity'. So they developed a series of practical techniques and structured approaches for fostering creativity in every business situation, organized metaphorically by the seasons of the year.

This is the third book they've written together, so I ask them about the secret of a happy, productive 'writing marriage', and also the role of their agent, Clare, as encourager, giver of advice and accountabliity partner. It's a fascinating insight into the role of collaboration in creativity, and the interplay between structure and adaptability. 

If you're committed to fostering innovation and inclusivity in your own professional and creative life, this one's for you.

Sep 16, 2024

'We're on the edge of really very exciting things, but also tremendous risks at the same time.'

Whether you're an AI enthusiast or it fills you with existential terror, this conversation will challenge your perspectives and elevate your understanding of our increasingly super-smart world.

Futurist Patrick Dixon has been predicting AI for 25 years, and now he works with the world's largest corporations and governments, helping them explore the profound implications of artificial intelligence across all sectors from medicine to marketing to global security.

This is not comfortable listening. We peer into the chasm (did you know that in a recent study, half of AI researchers perceive a 5% risk of AI leading to human extinction?). But Patrick remains an optimist, albeit a worried one, and hopefully you'll feel the same way at the end. 

One great cause for hope is his insistence on the importance of authenticity in writing, the irreplaceable human connection that readers seek; AI-generated content cannot replicate human passion.

A thought-provoking conversation that merges foresight with practical wisdom.

Sep 9, 2024

'We have this image of a reader being someone who's giving time and attention to our words... but online that doesn't happen.'

Anna Faherty found out the hard way that there were no books to help her teach a course on 'digital storytelling' - so she had to write her own. And if you're trying to write a business book then much of what she tackles in it - writing for busy readers, structuring ideas, adding in details and taking out fluff - is relevant for you too. 

Even if you're not writing a book, you'll learn a huge amount from this conversation about capturing and keeping attention online, and why AI stories are not the way forward for anyone who cares about social justice. 

There's also a super-practical post-it tip and an extended discussion about Gregory Peck and leopards. You're welcome.

Sep 2, 2024

'I'm going to tell you how you should be doing it, but it's up to you to do it. But I'm going to dress it up in a way where the message might land 15 minutes later when you're on the bus going to town. And you're like, Oh, that's what he meant.'

It takes courage, tact and humour to point out to a leader not only that there might be an issue with their organization's culture, but that the issue might be them. And that's as true when you're writing a book as when you're in the room with the person. Luckily, Colin D. Ellis has all three, and in this frankly hilarious conversation he takes us under the hood to show us how he tells difficult truths in an easy-to-read way, 

We also talk about crediting the music you listen to as well as the books you read as you write, the joy of the Venn diagram, and why being Liverpudlian is a superpower. 

Pin your ears back. 

 

 

 

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