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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Now displaying: January, 2023
Jan 30, 2023

'We as individuals are systems ourselves, aren't we?... And so when we diagram ourselves using a work model, we often see for the very first time how these elements interrelate.'

You may be familiar with the Business Model Canvas - but have you ever thought about using it for yourself, rather than your business? Dr Tim Clark did, and discovered that this simple but powerful visual tool had astonishing power to help move his own and others' thinking forward. 

Words are powerful, but visual thinking can help us see things differently, and in their totality. 

In this fascinating conversation we talk about what it's like to adapt someone else's model, the difficult of creating a highly visual book, and the inescapable fact that writing is Really Hard Work. 

Jan 23, 2023

'When I went into [writing a book], people were telling me, oh, it's going to be so lonely. you're going to lock yourself in a room... nothing could be further from the truth. This was the most collaborative process from day one.'

If you want to do work that matters, the unavoidable truth is that you're going to need to collaborate with others at some point. And that can be the most joyful, creative, energising experience.... but very often it isn't. 

What IS it about collaboration that's so damn hard? Turns out that even with the best collaboration tools and project processes, in the end it all comes down to relationships. The good news is that you can learn to collaborate better, and Deb Mashek has spent years researching exactly how to help you do that. 

The other good news is that you can bring those collaboration skills to the process of writing your book, and make it not only better but more fun along the way. Find out how....  

Jan 16, 2023

It's easy to get caught up in the fluff - in work and life. Whether it's focusing on the font family rather than the purpose behind the brand, the endless social media scroll rather than the deep thinking we know we'd rather be doing, or the drive to answer just one more email rather than stopping to rest, we're all guilty of losing sight of the really important stuff. 

In this Best Bits episode, I look back over my recent conversations and pick out some insights from these extraordinary thinkers and writers on how we can - and indeed must - focus on what really matters.

With contributions from: 

  • Tessa Misiaszek on branding;
  • Phil Barden on goals;
  • Ollie Henderson on the relationship between work and life;
  • Joy Burnford on writing as a route to deep thinking; 
  • Alison Jones (hello) on the passion behind the writing; 
  • Bec Evans on finding what works; 
  • Rob Orchard on being infatuated with what you're doing;
  • Mark Leruste on why YOUR story matters; and
  • Sarah Sparks on why YOU matter, and why you need to look after yourself. 

Food for thought, indeed. 

Jan 9, 2023

'I'd done a lot of reps before I started writing the book, and that helped enormously.'

Ollie Henderson would like to talk to you about work-life balance. Specifically, he'd like you to understand that you will NEVER reach a state of perfect equilibrium, so why beat yourself up about it? Instead, he'd like you to consider the idea of work and life as a flywheel, working together, moving you forward. 

In this conversation, he shares some deeply personal insights about what that has meant for him, and also how he pivoted not just his work/life but his approach to writing as a way of exploring ideas and building community. If you're considering starting a newsletter, launching a podcast or writing a book in 2023, this is for you. 

Jan 2, 2023

'How can you get to more people beyond coaching courses and beyond webinars? Well, you write a book.'

Bec Evans and Chris Smith met in a bookshop and have worked with books, writing and authors ever since. As co-founders of Prolifiko they coach writers to be more productive, and as co-authors of Written: How to Keep Writing and Build a Habit That Lasts they have made their experience and expertise available for anyone who needs it. 

But writing about writing is perhaps the most cripplingly tricky kind of writing - and writing with your life partner is a make-or-break relationship strategy. In this week's conversation we unpick the personal and professional strands behind their writing journey, and the importance of Peggy, their labradoodle, in holding it all together. 

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