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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Now displaying: November, 2021
Nov 29, 2021

What's the magic by which the Word document you've been working on for so many weeks and months is transformed into a book? Jo Bottrill, head of Newgen UK, is a book production expert who's worked with thousands of authors to perform exactly that magic, and in this conversation he not only demystifies the production process but also explains what you as the author can do to make it as smooth and effective as possible.

From copy-editing to repurposing for multiple formats, typesetting to cover design, discover exactly what's involved in transforming a manuscript into a beautiful book you can be proud of.

Nov 22, 2021

"Talk to anybody who will listen about your idea. That's the way that you improve it."

Michael Buckworth is an anomaly: a lawyer who's also an entrepreneur. He founded the only UK law firm working exclusively with startups, and he's the author of Built on Rock: The busy entrepreneur’s legal guide to start-up success. 

If you're setting up a new business, you're already interested, amiright? But even if you're not, there's a huge amount to learn here about how to develop your intellectual property (hint: don't over-protect it) and how to make complex material accessible and engaging. Plus a helpful new twist on the classic 'the dog ate my homework' trope... 

Nov 15, 2021

'You have to be good enough and you have to be persistent, [and] if you combine those two things together, then if you keep putting yourself in new situations, eventually there is going to be something that clicks.'

Dorie Clark is very clear that creating content - sharing your ideas - is an essential part of building your reputation as an expert. But she's living proof that it doesn't happen overnight - with writing, as with relationships, you have to play the long game. 

Now one of the most respected business writers of our day, she's open about the rejections and failures she's experienced all along the way, and right up to the present day. This is a masterclass for anyone engaged in putting their ideas into the world, but it's also a hilarious and candid conversation, in which we find out why she once burst into tears on an Irish road... 

Nov 8, 2021

'I came to writing really late. I was told I couldn't write... I had no first degree. I came to learning at 40 plus with an idea that I couldn't write, but I still loved learning. So it's been a total joy. It's like, wow, you can do that too, you can learn in another way. Writing... gets more and more joyous.'

Dr Lucy Ryan started writing Lunchtime Learning for Leaders mid-pandemic, in response to the frantic cries for help from leaders grappling with the huge issues facing them but little time for traditional training. It wasn't intended to be a book, and the way in which she went on to shape those articles into a coherent whole is a masterclass in writing and editing.

We talk about imposter syndrome (her gremlin is called Bob, how about yours?), overwhelm, curiosity and writing in service of the reader - and it's a joy from start to finish.

Nov 1, 2021

'It's not that you're wrong. You're just no longer right. And that's a big difference.'

Michael Leckie has built his career on asking good questions at the right time, and in his book The Heart of Transformation he talks about 'operationalizing curiosity' as one of the capabilities that drive successful transformation in organizations. 

Questions are also core to creating a powerful business book: questions for yourself, and for your reader. In this fascinating conversation we talk about change, curiosity and co-creation at work and on the page. 

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