'We followed the lean startup principles of creating a product... we actually did an MVP version of our book... we kept testing our material... And we thought, this is going well.'
In this week's conversation, entrepreneurs and start-up strategists Ash Ali and Hasan Kubba reveal how they developed their 'unfair advantage' concept into a best-selling book through iterations and stress-testing, engaging an audience and attracting three publishers along the way.
We also talk about 'business smarts' - how street smarts, book smarts and creativity work together, and how reading widely can help you create more 'dots' to join up so that you can be smarter and more creative in your business, and in your writing.
A fascinating and frank conversation with two start-up legends, that will help you find and leverage the pants off your own 'unfair' advantage.
If you have excuses, be prepared to shed them now... Lucy Werner's book story is quite simply extraordinary. Having entered the 10-day Business Book Proposal Challenge last January on a whim, she went on to win it. She was pregnant at the time so knew things might be tricky, but she wasn't prepared for the full enormity of what the following year threw at her. Nobody could have been.
Despite having every reason not to finish the book, Lucy hit her deadline. And then of course she had to deliver the PR campaign to support it (because you can't credibly publish a book called Hype Yourself without, well, hyping it yourself). And she did that too, with incredible results.
Genius PR tips and an honest, challenging look at what it takes to write and promote a book when the world is conspiring against you. Essential listening.
Celebrate with me - The Extraordinary Business Book Club is 200 episodes young! So along with the Best Bits of the last few (absolutely brilliant) conversations, there's some reflection on what that means, and why it matters.
The bicentennial best bits are all about curiosity, experimentation, getting feedback, failing and trying again, and feature:
This show is extraordinary because of the hundreds of extraordinary people like these who've talked so openly and thoughtfully about their business and their book over the last three years. I can't wait to start the next chapter...
No matter how many you've seen, there's still something a bit special about a new year: however 2019 panned out for you, 2020 is a blank canvas waiting for you to create something that matters. But how do you translate your big goals and aspirations for the year into the day-to-day actions that will turn them into reality?
In this episode I share my personal goal-setting strategy, which I've refined over the last few years and which I use with my clients too to get clarity, balance competing priorities, ensure accountability, and make time for the important tasks amidst the daily clamour of the urgent ones.
Your goals are a reflection of who you are and the dent you want to make in the universe: if you don't put in place a system to make them happen, you're cheating both yourself and the universe.